Become a Referral-Selling STAR! This self-study sales training workbook equips you with sales strategies for finding clients who truly need your product or service. Rather than making random calls to unqualified prospects, you will learn how to build your business through referral selling.
Included is a DVD with 13 Modules of a live No More Cold Calling workshop that will guide you through the program.
Can’t attend an in-person workshop? Can’t find the time to do a teleclass or Web seminar? The No More Cold Calling Self-Study Workbook is the perfect alternative.
What You Will Learn
In this sales workshop you will learn how to:
- Position your business against your competition.
- Attract and retain profitable clients.
- Convey the true value and benefits of your products and services.
- Identify multiple referral sources.
- Create a step-by-step process for asking for (and obtaining) high-quality referrals.
- Reduce business development time while increasing sales leads.
Positioning Your Business
- Learn how to convey the benefits of your product or service from the client's perspective.
- Create sales strategies that are consistent with your goals.
- Develop sales messages that help you stand apart from competitors.
Creating a Customer Profile
- Learn which types of clients you truly want to attract and retain (and which types you want to avoid!).
- Discuss the critical difference between features and benefits, and clearly convey those benefits from the client's perspective (increased revenue or efficiency, cost-savings, etc.).
Save Time, Increase Results
- Learn how to reduce business development time while increasing sales leads.
- Discover why a referral strategy is a smart and more efficient way to attract clients.
Asking for Referrals
- Build a Referral Wheel – learn how to get referrals (qualified leads) from the people you already know!
- Realize that you DO know enough people, even though you have just re-located or feel you've tapped out your resources.
- Get referrals from people who believe in your business – your clients!
- Learn a step-by-step process for asking for referrals.
- Discover how to leave persuasive voicemail messages that compel prospects to return your calls.
Creating a Contact Strategy
- Build a referral strategy plan with specific, measurable actions.
- Learn how to stay on track and remain focused on your goals.
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Study Time: |
Try to complete the self-study program within six weeks |
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Cost: |
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$375 plus tax and shipping. |
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